DAMSON MADDER PRIVACY POLICY

This Privacy Policy explains how Damson Madder (“we”, “us” or “our”) collects, uses, stores and protects your personal information when you visit or make a purchase through www.damsonmadder.com

We are committed to handling your personal information responsibly and transparently, in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

1. PERSONAL INFORMATION WE COLLECT

We collect personal data about you from a variety of sources, including but not limited to:

1.1 From you directly; such as when you create an account, place an order with us, communicate with our customer service team;

1.2 From information we have gathered about you from your web browser, IP address, data collected from cookies;

1.3 From information about you from other sources such as marketing preferences, analytics and affiliates. This includes publicly available sources, including social media.

Additionally, as you browse, we collect information about your behaviour. 

This may include but is not limited to; 

1.4 Individual web pages and products that you view, what search terms are submitted, wishlist behaviours and links clicked. 

We may also collect “Device Information” information. This is collected using the following technologies;
1.5 “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
1.6 “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
1.7 “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Our service providers may also hold certain information about you, for marketing, analytics or transactional purposes.

1.8 Our third party e-commerce partner (“Global-e”) may hold data in relation to orders for international delivery (except the UK and USA), from which we collect your personal and contact details (including name, address and email) as part of the order process through Global-e’s checkout. Global-e may also share your personal data with us in relation to queries, returns or marketing purposes. Global-e may use your personal data for their own restricted purposes. For more information, please see Global-e’s privacy policy here: https://connect.global-e.com/consumer-privacy-policy  

1.9 Our affiliate partners may provide us with personal data in relation to the performance and analytics of their content.

1.10 We may use Typeform, a third-party survey platform, to collect feedback, opinions and other information through surveys. If you choose to participate in a survey, we may collect personal information such as your email address and any information you voluntarily provide in your responses. Survey responses may also include information about your preferences, shopping habits and experiences with Damson Madder.
Typeform processes this information on our behalf to facilitate the creation, delivery and management of surveys and the collection of responses. Please refer to Typeform's Privacy Policy here: https://www.typeform.com/legal/privacy-policy for further information about how it handles your personal information.
1.11 We use Klaviyo, a third-party email marketing and automation platform, to manage and send back-in-stock email notifications. If you sign up to receive a notification when a product becomes available again, we may collect your email address and information about the product you are interested in.
This information is processed through Klaviyo for the purpose of sending you the requested notification when the selected product is back in stock. Signing up for a back-in-stock notification does not subscribe you to our marketing communications. Your information will be used for the purpose of providing the notification you requested, unless you have separately consented to receive marketing communications or another lawful basis applies. You can refer to Klaviyo’s Privacy Policy here: https://privacy.klaviyo.com/policies/?name=klaviyo-privacy-policy
1.12 We use Yotpo, a third-party product review platform, to collect, manage and display customer reviews and feedback about our products.
If you choose to submit a product review, we may collect your name, email address, review content, product information and any photographs or videos you choose to upload. This information may be processed through Yotpo to facilitate the submission, moderation, management and publication of reviews.
Where applicable, your review, display name and any accompanying content may be published on our website or other Damson Madder channels to help other customers make informed purchasing decisions. We will handle any personal information submitted through the review process in accordance with this Privacy Policy. You can refer to Yotpo’s Privacy Policy here: https://www.yotpo.com/privacy-policy/
1.13 We use Gorgias, a third-party customer service platform, to manage customer enquiries, communications and support requests. When you contact our customer service team, we may collect and store personal information such as your name, email address, contact details, order information and the content of your query. This information may be processed and stored through Gorgias to help us manage enquiries, respond to requests, provide customer support and maintain a record of previous interactions. You can refer to Gorgias’ Privacy Policy here: https://www.gorgias.com/legal/privacy-policy

You can review, update or manage your cookie preferences through the cookie settings on our website. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address and phone number. We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information, as well as any other personal information described in this section, including information collected through surveys, back-in-stock notifications and product reviews.

2. HOW WE USE YOUR PERSONAL INFORMATION

Your personal information may be used by us for the following purposes. Please note, if you fail to provide certain information, on request, we may not be able to perform the contract we have entered into with you, such as not being able to fulfill an order or return, or we may be prevented from complying due to our legal obligations (such as to ensure safety).

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). 

Additionally, we use this Order Information to:
2.1.1 Communicate with you;
2.1.2 Screen our orders for potential risk or fraud; and
2.1.3 When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We may also use personal information collected through our third-party platforms and service partners for the following purposes:
2.2.1 Surveys; We use information collected through Typeform to gather customer feedback, understand customer preferences and experiences, conduct research and gain insights that help us improve our products, services and overall customer experience.
2.2.2 Back in Stock Notifications; We use information collected through Klaviyo to manage and send back-in-stock email notifications that you have requested. This includes using your email address and selected product information to notify you when a product becomes available again. Where you have separately opted in to receive marketing communications, Klaviyo may also be used to manage and deliver relevant marketing emails in accordance with your preferences.
2.2.3 Product Reviews; We use information collected through Yotpo to collect, manage, moderate and display customer product reviews, ratings, photographs and other feedback. This information helps other customers make informed purchasing decisions and allows us to better understand customer experiences and improve our products and services.

3. SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with third parties where necessary for the purposes outlined in this Privacy Policy, for example;

3.1 Our service providers, such as payment processors, delivery and fulfilment providers. These providers may process your Personal Information on our behalf and in accordance with our instruction. These may include:

3.1.1 Shopify: Our e-commerce platform, which we use to operate our website, manage customer accounts and process orders and transactions.

3.1.2 Global-e: Our international e-commerce partner, which supports the processing and fulfilment of international orders (excluding the UK and USA).

3.1.3 Typeform: Our survey platform, which we use to collect customer feedback, opinions and survey responses.

3.1.4 Klaviyo: Our email marketing and automation platform, which we use to manage and send back-in-stock notifications and, where applicable, marketing communications.

3.1.5 Yotpo: Our product review platform, which we use to collect, manage, moderate and display customer reviews and feedback.

3.1.6 Gorgias: Our customer service platform, which we use to manage customer enquiries, communications and support requests.

3.2 Our business partners, such as affiliate agencies, suppliers, subcontractors and advertising service providers. Where required by law, we will obtain your consent before sharing or using your Personal Information for advertising or marketing purposes.

3.3 Professional advisers; We may disclose your Personal Information with our professional advisers, including but not limited to accountants, lawyers, government authorities, or other third parties where required by law, in response to a lawful request or where necessary to protect our rights, property or the safety of others.

We take appropriate steps to ensure that third parties who process Personal Information on our behalf protect it and use it only for authorised purposes, in accordance with applicable data protection laws.

4. BEHAVIOURAL ADVERTISING

4.1 We may use your Personal Information to deliver personalised advertising and marketing communications that may be relevant to you. Where applicable, this may involve using cookies and similar technologies, information about your interactions with our website or services, and information provided by advertising partners. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s. You can manage your preferences through our cookie settings and withdraw your consent at any time.
4.2 We may send you marketing communications and promotional offers by direct mail, email, SMS, RCS and WhatsApp where permitted by applicable law. For all marketing communications, we will always obtain your consent beforehand.
4.3 Consent can be gathered through the following;
4.3.1. If you have opened an account with us or purchased goods from us, or registered for a promotion, and you have opted into receiving that marketing;
4.3.2. If you have signed up for email newsletters;
4.3.3. If you have signed up for SMS notifications;

4.3.4. If you have signed up for RCS notifications;

4.3.5. If you have signed up for Whatsapp notifications;

4.4 Text messaging originator opt-in data and consent will not be sold, rented or shared with third parties for their own marketing or promotional purposes. This does not prevent disclosures or processing by service providers where permitted by applicable law and consistent with the purposes for which the information was collected.

4.5 You can unsubscribe or withdraw your consent at any time using the method provided in the relevant communication or by contacting us. Where you object to the processing of your Personal Information for direct marketing purposes, we will stop processing your Personal Information for those purposes. We may retain limited information on a suppression list for a limited period of time before full removal.

5. DIGITAL ADVERTISING AND TARGETING

We may use your Personal Information and information about your interactions with our website to deliver, personalise and measure digital advertising across third-party platforms and websites.

This may include using cookies, pixels, tracking technologies and information collected through your browsing activity, purchase history and interactions with our marketing communications to help us understand your interests and deliver advertisements that may be relevant to you.

We may work with third-party advertising platforms and partners, including Meta, Google, TikTok and Pinterest to support our digital advertising activities. These platforms may use information such as your IP address, device information, browsing activity and interactions with our website to help deliver relevant advertisements, measure advertising performance and create or manage advertising audiences.

Where permitted, we may also use customer information to create custom audiences or similar audiences for advertising purposes. This may involve securely sharing certain customer information, such as email addresses, with advertising platforms to help match existing customers with platform users or identify audiences with similar characteristics.

We will only use or share Personal Information for digital advertising purposes where we have an appropriate lawful basis and, where required, have obtained your consent. You can manage your cookie preferences through the cookie settings on our website and adjust your advertising preferences directly through the relevant third-party platforms.

You can also opt out of certain targeted advertising through the following platforms:
Meta: https://www.facebook.com/adpreferences/
Google: https://myadcenter.google.com/
TikTok: https://www.tiktok.com/setting/ads 

Please note that opting out of targeted advertising does not mean you will stop seeing advertisements altogether. It means that advertisements may be less relevant to your interests.

6. YOUR RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. We may need to request further information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). The rights available to you are:
6.1 The right to withdraw consent; Where we rely on your consent to process your Personal Information, you have the right to withdraw any consent given at any time. Withdrawing consent will not affect the lawlessness of any processing carried out before withdrawal was requested. Once we have received notification that you have withdrawn your consent, we will no longer process your personal data for the purpose or purposes for which you originally gave your consent. Please select Request deletion of personal information here: https://damsonmadder.com/pages/data-protection-inquiry
6.2 The right to access; You can request a copy of the Personal Information we hold about you, as well as information about how we use it. Please select Request access to personal information here: https://damsonmadder.com/pages/data-protection-inquiry
6.3  The right to correct, restrict, object and update; You can request to update the personal information we hold about you at any time. Please select Update personal information here: https://damsonmadder.com/pages/data-protection-inquiry 
6.4 The right to have your personal data erased; If you no longer wish for us to process your data, you can request that we erase it. When we receive your request, we will confirm whether the data has been deleted, or tell you the reason why it cannot be deleted. Please select Request deletion of personal information here: https://damsonmadder.com/pages/data-protection-inquiry
6.5 The right to object to processing of your personal data; You have the right to request that we stop certain types of processing of your data, including direct marketing purposes. Upon receiving the request, we will contact you to tell you if we are able to comply or if we have lawful grounds to continue, for example if the data is required to allow us to provide you with services or to comply with legal or regulatory obligations. If data is no longer processed, we may continue to hold your data to comply with your other rights.
6.6 The right to data portability; You have the right to request that we transfer your data to another controller. Once we receive your request, we will comply where it is feasible to do so.
6.7 Automated decision making and profiling; You have the right not to be subject to a decision based solely on an automated process, including profiling, which produces legal effects concerning you or similarly affects you.
6.8 The right to complain; You have the right to raise a concern or lodge a complaint with the ICO: https://ico.org.uk/ if you believe your Personal Information has not been handled in accordance with applicable data protection laws.
6.9 Opting out; You can request to be removed from marketing messages at any time. You can do this by submitting an enquiry to our Data Protection team or, where relevant, click the “unsubscribe” link within the communications. 

To exercise any of these rights, please visit: https://damsonmadder.com/pages/data-protection-inquiry or contact us by emailing gdpr@damsonmadder.com. 

We aim to respond to all valid requests within one month of receipt. In certain circumstances, this period may be extended where a request is particularly complex or where we receive multiple requests. If an extension is required, we will notify you within the applicable timeframe.

Please note that some rights are subject to certain conditions and exemptions under applicable data protection laws. We may not always be able to fulfil a request in full, for example, where we have a legal obligation to retain certain information.

7. DATA RETENTION

We retain your Personal Information only for as long as necessary to fulfil the purposes for which it was collected, including to provide our services, fulfil orders, comply with our legal and regulatory obligations, resolve disputes and enforce our agreements.

The length of time we retain your Personal Information will depend on the type of information, the purpose for which it was collected and any applicable legal or regulatory requirements. This may include, but is not limited to;
7.1 Order Information; We use Shopify to manage and process customer orders and retain order and transaction information, including your name, billing and delivery addresses, email address and purchase history, for up to 2 years where necessary to process orders, manage returns and refunds, and provide customer support. Certain information may be retained for longer where required to comply with applicable legal, tax and accounting obligations.
7.2 Website and Device Information; Information collected through cookies, analytics tools, log files and other tracking technologies will be retained in accordance with our cookie settings, the relevant service providers' retention policies and applicable data protection requirements.
7.3 Marketing Information; We retain your contact details and marketing preferences for as long as you remain subscribed to our marketing communications. If you unsubscribe or withdraw your consent, we will stop sending you marketing communications and retain only the information necessary to record and respect your preferences and prevent further unwanted communications.
7.4 Survey Responses; Information collected through surveys via Typeform may be retained for as long as reasonably necessary to analyse feedback, conduct research and improve our products and services. Where appropriate, survey responses may be anonymised or aggregated so that they can be retained for research and analytical purposes without identifying you.
7.5 Back in Stock Notifications; Email addresses and related product information collected for back-in-stock notifications via Klaviyo will be retained for as long as necessary to fulfil your notification request and for any reasonable period required to maintain records of the notification service. This information will not automatically be added to our marketing database unless you have separately opted in to marketing communications.
7.6 Reviews; Product reviews, ratings and associated content collected via Yotpo may be retained and displayed on our website for as long as they remain relevant to the products and our customer review service. Where a review contains personal information, you may contact us to request access to, correction of or deletion of your personal information, subject to applicable legal requirements.
7.7 Customer Service; We use Gorgias, a third-party customer service platform, to manage customer enquiries, communications and support requests. Personal information shared with our customer service team, including your name, email address, order details and correspondence, may be stored and retained within Gorgias for as long as reasonably necessary to manage enquiries, provide customer support, maintain communication records and resolve any issues. This information may be retained for longer where required to comply with applicable legal or regulatory obligations or to resolve disputes.

When Personal Information is no longer required for the purposes for which it was collected, we will take appropriate steps to securely delete, anonymise or otherwise dispose of it, unless we are legally required or permitted to retain it for longer.

We may retain your Personal Information for a longer period where necessary to comply with legal, regulatory, tax, accounting or reporting requirements, resolve complaints, or establish, exercise or defend legal claims.

PRIVACY POLICY CHANGES

We may update this Privacy Policy from time to time to reflect changes to our business practices, website functionality, partners or services or applicable legal requirements. Any updates will be published on this page and we will update you.

CONTACT US

For more information about our Privacy Policy, or if you have questions, please contact us by email at gdpr@damsonmadder.com

Last updated: 3.11.2026