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Damson Madder

Artboard – 22@2x.jpg__PID:ae412e0f-ffd6-4dee-9086-2e7ad4219621Damson Madder was born out of a desire to make exciting designs, responsibly. Responsible practices, transparency and small batch production are the beating heart of everything we do. Damson Madder is run by a small, proudly female-led team out of our studio in North London. Our Founder, Emma, started the brand in 2020 after years of working in the fashion industry, seeing first hand some of the bad practices that went on behind the scenes. Being a fashion brand comes with inherent challenges, and although there is always further to go in ensuring the work we do as a business mitigates its impact on the environment, and communities across the world; Damson has always aimed to do things differently. At the centre of everything, is quality. Damson Madder garments are designed to last; to be worn and reworn - we hope that the care that goes into every garment ensures that Damson pieces aren’t bought for one occasion and then discarded, ending up in landfill.HOW WE MAKE OUR PRODUCT IT TAKES A WHILE… Our collections are designed 12-18 months ahead of launch. We move slowly, taking the time to develop our products, build strong, mutually respectful relationships with suppliers and factories, and ensure the very best quality and fit of every garment we produce; Damson garments are built to last. We don’t bow to fleeting trends; instead making garments that fit and flatter; each with a unique detail or sign off that makes every piece feel special. Our garments are made to be worn again, and again (and again!) We release limited collections of around 15-35 styles per drop, and we only make what we think we will sell; with an average of 100-350 pieces per style; minimising waste and ensuring excess stock doesn’t end up in landfill. WE CARE ABOUT WHAT IT’S MADE FROM… ORGANIC COTTON Cotton makes up the vast majority of our collections, and so it’s crucial that we use the most responsible cotton we can in every garment. 100% of our cotton is sustainably sourced. 95% of the cotton used in our collections is GOTS certified organic cotton. Organic cotton uses 88% less water, and 62% less energy, and it's made without the use of harmful chemicals and pesticides; protecting both the air and the soil it’s produced in; greatly reducing its negative impact on the local biodiversity. Because organic cotton is made with more care and attention, the end result is softer, and often more durable than conventional cotton garments; as cotton fibres can be damaged by the chemicals added during harvest and processing. This means your organic cotton pieces are made to last, extending the life cycle of every garment. In the few instances where using organic cotton is not possible, Better Cotton is our minimum standard for cotton sourcing. The Better Cotton Initiative is a non-profit that promotes better standards in cotton farming across 21 countries. Artboard – 3.jpg__PID:6ed5e913-961f-4005-b3fe-7df082c3cca6Artboard – 13@2x@2x.jpg__PID:ad4ef77d-5c89-4f7d-af32-8f1605d3ba4bCODE OF CONDUCT Alongside our third party audits, our partner factories must all adhere to the Damson Madder code of conduct which lays out the basic foundations that all partners must comply with. We aim to ensure that the rights of workers in our supply chain are respected and protected. Prohibition of all forms of modern slavery, including child labour, forced labour, bonded labour and the protection of human rights is fundamental to who Damson Madder are and what Damson Madder stands for. This forms a key part of Damson Madder’s Code of Conduct. Employment is freely chosen Freedom of association and the right to collective bargaining are respected Working conditions are safe and hygienic No discrimination is practised Regular employment is provided No harsh or in-humane treatment is allowed Child labour shall never be used Working hours are not excessive HOW TO CARE FOR OUR PRODUCT We know that the responsibility for limiting our garments' negative impact on the world around us falls squarely on our shoulders, and not on the end consumer. Our clothes are designed and made with longevity in mind, however there are a few simple things you can do to extend the life cycle of your Damson garments, care for them with minimal impact; and make responsible choices on what to do with those pieces you eventually do part ways with. Wash Less Spot clean when you can get another wear out of a garment, and always wash full loads. Frequent washing wears clothes out over time; wear it one more time and protect the fibres and colours. Wash Cold Heating water uses 90% of the energy needed to run a washing machine. Washing clothes at 30 or below not only saves energy, but also protects your garments from shrinking, fading and releasing microfibres. Wash Inside Out A simple but effective way to minimise wear and tear; ensuring the fibre structure on the visible surface is rinsed more gently. Wash with eco-detergent and skip the fabric softener Traditional detergents and softeners often contain microplastics and environmentally harmful toxins. Switch to an eco-conscious detergent and you might also protect your skin from irritation, and your clothes from harmful chemicals. Donate or Sell-on We hope you’ll never be through with your favourite piece of Damson clothing, but when you are; ensure you donate or sell-on garments that have life left in them, so someone else can enjoy them where you left off. Recycle If you and your long-loved Damson piece have had a little too much fun together, look up your nearest recycling point or textile bank who will process and recycle clean & dry clothing and textiles for free. DESKTOP SOJO (1).png__PID:f90d55f9-5d57-457e-9a10-5c8bb78333ab
Damson Madder was born out of a desire to make exciting designs, responsibly. Responsible practices, transparency and small batch production are the beating heart of everything we do. Damson Madder is run by a small, proudly female-led team out of our studio in North London. Our Founder, Emma, started the brand in 2020 after years of working in the fashion industry, seeing first hand some of the bad practices that went on behind the scenes. Being a fashion brand comes with inherent challenges, and although there is always further to go in ensuring the work we do as a business mitigates its impact on the environment, and communities across the world; Damson has always aimed to do things differently. At the centre of everything, is quality. Damson Madder garments are designed to last; to be worn and reworn - we hope that the care that goes into every garment ensures that Damson pieces aren’t bought for one occasion and then discarded, ending up in landfill.
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WE CARE ABOUT WHAT IT’S MADE FROM… ORGANIC COTTON Cotton makes up the vast majority of our collections, and so it’s crucial that we use the most responsible cotton we can in every garment. 100% of our cotton is sustainably sourced. 95% of the cotton used in our collections is GOTS certified organic cotton. Organic cotton uses 88% less water, and 62% less energy, and it's made without the use of harmful chemicals and pesticides; protecting both the air and the soil it’s produced in; greatly reducing its negative impact on the local biodiversity. Because organic cotton is made with more care and attention, the end result is softer, and often more durable than conventional cotton garments; as cotton fibres can be damaged by the chemicals added during harvest and processing. This means your organic cotton pieces are made to last, extending the life cycle of every garment. In the few instances where using organic cotton is not possible, Better Cotton is our minimum standard for cotton sourcing. The Better Cotton Initiative is a non-profit that promotes better standards in cotton farming across 21 countries. Artboard – 20.jpg__PID:9f87b4c3-b3a8-468a-b690-aeb42c9606a4Artboard – 21@2x@2x.jpg__PID:f77d5c89-7f7d-4f32-8f16-05d3ba4b6e58Artboard – 22@2x.jpg__PID:ae412e0f-ffd6-4dee-9086-2e7ad4219621
Artboard – 23@2x@2x.jpg__PID:7d5c897f-7d6f-428f-9605-d3ba4b6e5823Artboard – 24@2x.png__PID:14e73aab-c631-482d-9866-199eb58d63ed
MOBILE SOJO (1).png__PID:a3cd0369-16f4-4be1-ae35-662b8105c68c