We met Maria, founder of AMK Atelier, at a denim fair in Amsterdam in 2025. She presented a collection of women’s denim workwear worn by female farmers over the course of a year; shown both in their original state and transformed through daily use. Sun-faded, softened, marked by time and labour, each garment had become completely unique.
Maria’s Amsterdam-based AMK Atelier is rooted in craft, precision, and purpose. Alongside working with brands on fit and pattern cutting, she produces small-batch garments for her dedicated community.
AMK Denim Collaboration
Introducing our first ever workwear denim capsule, in collaboration with AMK Atelier.
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Together, we developed a co-branded capsule designed as true workwear for women; a chore jacket, a pair of jeans, overalls, and a bag. Maria reworked her original patterns with us to create garments built to last; designed for farming, gardening, carpentry, and everyday physical work. Pieces that move with you, soften over time, and become entirely your own.
Maria collaborated with us on everything from fit sessions to fabric and trim approvals, ensuring every piece stayed true to her vision and standards. The collection was produced in partnership with our long-term denim supplier in small quantities, reflecting the care, time, and precision required to make it properly.
To launch the collection, we shot the campaign on the same farm in Amsterdam, with the same female farmers who inspired Maria’s original presentation.
