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Care

To help your Damson pieces look and feel their best, a little extra care goes a long way. Discover our tips for denim, knitwear, performance fabrics, and delicate sheers to protect fibres, preserve colours, and keep every piece looking its best, season after season.

Denim

Washing

Denim loves to be worn, not washed. Washing less helps preserve the rich colour, as traditional denim is dyed on the surface of the fibres and naturally fades over time.

Aim to wear your jeans around three times between washes, freshening them between wears by airing them and spot cleaning when needed.

When it's time to wash, turn them inside out, fasten all zips and buttons, and use a cool cycle (maximum 30°C) to help protect the colour, minimise shrinkage, and maintain their shape.

Drying

Air dry your denim by line drying it away from direct sunlight. Avoid tumble drying, as high heat can cause shrinkage and unnecessary wear.

Storage

Store your denim in a cool, dry place by folding heavier styles or hanging them by the waistband to help maintain their shape.

Knitwear

Washing

Knit garments are soft, cosy staples that can last for years with the right care. Start by washing them properly: true knits should be hand-washed in cold water with a mild detergent, while machine-washable knits like your jersey tees can go on a gentle cycle with cool water. Always avoid bleach or harsh chemicals, as they can damage the fibres.

Drying

After washing, do not hang knits to dry, as this can stretch the fabric. Instead, lay garments flat on a towel or a mesh drying rack, and gently reshape them while they are still damp.

Pilling

Small pills are a natural occurrence, especially in areas prone to rubbing. These can be removed gently with a fabric shaver or pill remover to restore a smooth surface.

Storage

To maintain shape and longevity, fold knits rather than hang them, and store them in a cool, dry place, avoiding overcrowding.

Outerwear

Washing

Always check the care label before cleaning your coat or jacket, as instructions can vary depending on the fabric, filling, and finish.

We recommend washing coats infrequently to help preserve the fabric, shape, and performance features.

Performance Coats & Jackets

Performance garments, including coats, jackets, and wadded puffers, can often be machine washed on a gentle cycle with a mild detergent.

Avoid bleach, fabric softeners, and harsh chemicals, as these can affect technical fabrics and water-repellent finishes.

Reproofing isn’t needed after every wash, but if you notice water starting to absorb in rather than bead, it’s time to apply a suitable reproofing spray or wash-in treatment. Always follow the product instructions for best results.

Wool & Tailored Coats

Our wool and wool-blend coats are recommended for dry clean only.

Avoid washing unless the care label confirms it is suitable, as incorrect care can affect the fabric, structure, and finish of your coat.

Drying

Allow coats and jackets to air dry naturally wherever possible, away from direct heat.

For wadded and padded styles, a low heat tumble dry may be recommended to help restore loft and insulation but always follow the care label and avoid high heat.

Storage

Store coats and jackets in a cool, dry place away from direct sunlight.

Hang tailored coats and lightweight jackets on a good-quality hanger to help maintain their shape, and avoid compressing padded or wadded styles for long periods to preserve their loft and insulation.

Sheer & Delicate

Washing

Sheers, such as our core Lenzing organzas or cotton voiles, are lightweight and delicate.

To care for them, wash on a gentle cycle with cool water, or hand-wash with a mild detergent. Treat them gently, and avoid wringing or twisting, as this can affect their shape.

Drying

For best results, lay garments flat to dry. Hanging may stretch your sheers, keep away from direct heat or sunlight to keep their colours fresh and bright.

Ironing

If you need to iron, try the touch method on a low setting. Avoid dragging the iron; instead, press gently to smooth out wrinkles without stressing the fibres.

Storage

Store garments with enough space to prevent overcrowding and keep them away from sharp objects that could snag the fabric.

Swimwear

Washing

Help keep your swimwear looking and performing its best by treating it with care. Gently hand wash in cool water using a mild detergent to protect the fabric shape, stretch and colour.

Rinse well after every wear, especially after swimming in chlorine or salt water. Avoid bleach and harsh detergents, as these can damage the fibres.

Drying

Avoid wringing or twisting your swimwear, as this can stretch the fabric and affect its fit. Instead, gently squeeze out excess water with a clean towel and lay flat to dry in the shade.

Keep away from tumble dryers and direct sunlight, which can weaken fibres and cause colours to fade.

Ironing

Do not iron your swimwear. Heat can damage the elastic and affect the fit.

Storage

Make sure your swimwear is completely dry before storing it away. Fold and keep it in a cool, dry place away from direct sunlight.

Avoid leaving damp swimwear in sealed bags for long periods.

Accessories

Washing

Always check the care label before cleaning your accessory, as care instructions ca vary by product.

Many accessories are wipe clean only but some can be machine washed on a gentle 30°C cycle with a mild detergent and if you have a laundry bag, even better!

Drying

Allow accessories to air dry naturally wherever possible.

Avoid tumble drying unless the care label states it is suitable, as high heat can damage fabrics, trims, and shape.

Storage

Store accessories in a cool, dry place away from direct sunlight.

For structured accessories, lightly stuffing them when not in use can help them keep their shape.

Stains

Step 1: Before you add anything, remove the excess. With liquids, gently dab with tissue or kitchen roll. Don’t rub (rubbing = spreading)

Step 2: Always use cold water first, as hot water can set stains, and, where possible, rinse from the back of the stain.

Coffee & Tea

Rinse with cold water.

Then dab with a little washing-up liquid.

Still there? Try white vinegar.

Red Wine

Blot immediately.

Add salt to soak it up.

Rinse cold.

Dish soap if needed.

Oil

Sprinkle baking soda or cornflour.

Let it sit 20–30 mins.

Brush off.

Add dish soap before washing.

Sweat

Mix a paste with baking soda with a little water.

Rub in gently.

Rinse and wash.

Smoke Smell

Soak in water with white vinegar.

Air dry if possible.