The campaign, shot by photographer Tofjan, with accompanying video by Adrian Levander, takes inspiration from the iconic work of the late Martin Parr; candidly capturing the energy, nostalgia and moments of joy we all recognise from summer holidays of years gone by. With a nod to the very best of ‘Brits Abroad’; the campaign captures some of the more relatable experiences of being at the beach; an umbrella that simply won’t stay up, an errant wave that carries off your holiday read, or an ice cream that melts quicker than you can eat it.
Introducing: High Summer 26
Say hello to your one-stop shop for summer, with our swim and beach collection, alongside high summer apparel and accessories.
Swimwear
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Swimwear sees standout print stories across classic bikinis and swimsuits. Alongside signature ginghams and stripes, fresh prints include an abstract swirl, featured across a reversible one-piece as well as matching shorts and accessories, and a bold harlequin in red and blue. Mix & match options give countless styling options with multi-way bikini tops, tankinis, bikini bottoms, boy-shorts and one-pieces.
Swimwear is complimented with a range of hero accessories - seeing the season's prints extend to sarongs, hats, and beach bags, as well as a new season eyewear collection, all made from recycled acetate.
Swim Accessories
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