Press Play is our love letter to indie cinema, turning the seasonal ‘Damson Girl’ into the protagonist of her own arthouse film.

Shot as the trailer to a movie that doesn’t exist, the AW26 campaign stars writer, artist and star of sold-out NYC one woman show ‘I Said What I Said’; Mackenzie Thomas as the season’s leading lady; and captures the melodrama ripe for discovery in the everyday of a life approached with the playful attitude and boundless imagination of the inner theatre kid.

Our signature playful design handwriting returns in full force for AW26, with beloved styles reimagined in fresh fabrications and prints, and bold new silhouettes waiting in the wings to become icons for the new season.

Autumn Winter’s design direction and sensibility aims to articulate and amplify the passions, pursuits and imagination of each and every iteration of the ‘Damson Girl’; with references drawn from everything from film and literature, to the great outdoors.