You don’t need to wash denim regularly. We recommend you wash once every 10 wears at most to maintain your jean's fit. This makes denim last longer and helps the environment.

The distinct creases and lines you see on your jeans? That look comes from wearing your jeans for long periods without washing and is completely unique to you.

In-between washes, you can spot clean surface dirt with a damp cloth. If you're doing this on Indigo washes then be aware that some colour can transfer.

When you do need to wash denim, a gentle machine wash at 30°C or lower with your jeans turned inside out is ideal.

You shouldn't tumble dry your jeans as the heat can cause shrinkage. Hanging your jeans out to dry is best both for the environment and the fabric. The weight of the denim will help to pull out any creases. Avoid using an iron too as heat can weaken the fibres.

To help you find the perfect fit we’ve teamed up with our UK tailoring partner SOJO to offer 30% off alterations or repairs on anything bought from our website. Whether it's taking up the length of your jeans, taking in the waist or just giving an older pair some TLC, we want to make sure you end up with something you love, and will wear again, and again (and again!)