Outside of cotton, we also use recycled fibres. Our aim is to deliver the highest possible percentage of recycled contents in every garment, without sacrificing the quality of each style.We use a mix of post-consumer waste (e.g. used garments) and industrial waste within our recycled contents.

Lasers are used to burn off the dye, creating design effects without the use of water, stones, or chemicals. Using laser technology is faster and waterless.
With laser, we are able to get a precision design such as our Iconic bow motif which we wouldn't be able to achieve just through washing.

All organic cotton in our collections is GOTS certified, using 88% less water and 62% less energy, and is grown without harmful chemicals or pesticides. This protects both the environment and local biodiversity while ensuring the cotton is softer and more durable. The careful production process also extends the lifespan of each garment, making them longer-lasting than conventional cotton.

Indigo is the rawest form of denim, and uses the least amount of water and treatments vs all other wash techniques. This type of denim can be found in a range of our styles including our Sylvie Jean, Dion jean, Nova Shacket, Shell top & Sailor Jacket. Due to the nature of this wash, colour transfer can occur so please be mindful of this when pairing with light colours.

We support eco-consious materials, and are continuing to increase the use of LENZING™ ECOVERO™ fibre in our styles. This is a certified material derived from sustainable wood and pulp and Lenzing has been consistently recognised as one of the best performing companies worldwide in Canopy’s Hot Button Report. LENZING™ ECOVERO™ compared to uncertified lyocell uses at least 50% less water and CO2 air emissions, reducing the impact on climate change.

Our Selvedge jeans use Italian fabric that is created on traditional shuttle looms. The process is slower and achieves less waste. Selvedge gets its name from its “self-edge”: the finished edges that do not fray - you can spot a selvedge fabric by the edge of the fabric showing on the inseam. Selvedge denim is less treated and as you wear them, the jeans will become entirely your own. The denim will soften to fit to your body, and crease in wash the more you wear.